Water coming in from the side of the screen

Protecting water for the future

Did you know?

62% of consumers in France think businesses need better solutions for combatting water scarcity, according to the Ecolab Watermark Survey™

“If industry is not at the table to advocate and develop climate and water solutions that protect our communities, we will continue to fuel consumer sentiment that we’re not doing enough.”

Emilio Tenuta, Senior Vice President and Chief Sustainability Officer, Ecolab

Water rushing across the screen

Understanding the French Water Plan

Launched in March 2023 in response to growing water stress, the government's Water Plan lays out a resilient water management approach to reduce the country’s water consumption by 10% by 2030. Overall, the French water plan was launched to change how water is consumed in France to fight against water scarcity.

The three main objectives of this plan are focused on :

1.  SOBRIETY: Organising water use sobriety for all actors
2.  AVAILABILITY: Optimizing the water resource availability
3.  QUALITY: Preserving water quality

Key highlights from the Water Plan’s 53 measures include:

  • Implementation of water-saving plans for all sectors
  • Support for industrial sites with the greatest potential for water consumption reduction
  • Recovery of non-conventional water (reuse of wastewater, rainwater rainwater, grey water, etc.) to reach 10% reuse of treated water by 2030
  • 475 Million Euros of funding released
Aerial view of a dam

Sustainability

Ecolab’s positive impact on the planet is multiplied through the work we do with our customers and partners. While we actively work to minimise our total water and carbon footprints, Ecolab’s innovative water- and energy solutions and services help customers conserve freshwater and avoid greenhouse gas emissions in their own operations.

Working toward a 100% positive future requires a collective effort — it is a mindset that propels our associates, customers and communities forward. Our 2030 Impact Goals reflect our ongoing dedication to our vision for a thriving world. Our 2030 Impact Goals showcase our global team’s dedication to helping customers maximise business outcomes at the highest rate of return while making a positive impact on water, climate, food and health.

 
A portrait of geoff townsend

Introducing Geoff, our expert on all things water

Dr. Geoff Townsend is an industry fellow for Ecolab. He helps direct Ecolab’s water- and energy-related innovation with a particular emphasis on enabling our customers to meet the challenges associated with water scarcity and water quality constraints while minimising the financial and environmental impact.

Cargill Food Processing Plant Wastewater Recycling

Conserving Freshwater for Cargill

Cargill turned to its longtime partner Ecolab, an industry leader in water and process management. The solution: recycling water from the site’s effluent, or wastewater, treatment plant for reuse in the plant’s cooling system. Ecolab’s 3D TRASAR™ Technology and Nalco Water’s Oxidant Controller were employed to monitor and control critical water performance indicators, such as scale, corrosion and microbial fouling.


Our Solutions

3dtrasartechnologycipecolab

Water Flow Intelligence & 3D TRASAR Technology

waterconsultantspeakingwithcustomer

Reuse and recycle opportunities: process water, reuse, recycle

Nalco Water experts

Water Quality Intelligence and Remote Monitoring

Watermark Study


 

France: a clear need to save water 

Hands catching running water

As a result of climate change, France has undergone significant changes in its water cycle with more frequent droughts and changes in rainfall patterns. These changes affect many sectors, including agriculture, energy, leisure and industry. To meet these challenges, the French government launched a series of measures which aim at redefining its water management policy, reducing water consumption and improving efficiency . In the short term, France’s objective is to prepare for next summer and avoid drinking water cuts as far as possible. In the longer term, it plans to achieve 10% water savings in all sectors by 2030.
According to Ecolab’s research, French adults are indeed more worried about all environmental issues than other Europeans, especially clean/safe water and its accessibility. In fact, half of French consumers say they have stopped purchasing products due to the amount of water it takes to manufacture the product – a stronger stance than German and British consumers (39% and 31% respectively).

This makes France the only country where adults consider reducing water consumption in their top three (one third chose reducing water consumption along with reducing energy consumption as top priorities). The government and manufacturers are clearly identified by French consumers as being responsible for funding water conservation efforts (with 88% of respondents agreeing).

“With the current threat of water scarcity, we see many initiatives in France to manage risks pro-actively.”, Ecolab’ Vice-President in France Thierry Troudet commented. “The Ecolab Watermark Study clearly shows that consumers expect both the government and manufacturers to act on this. That is why we will continue to work closely with our customers to better manage this precious natural resource."